Your conversion rate is one of the most important metrics you should track. This figure is what will tell you whether your marketing efforts are working or whether you need to rethink your strategy.
When it comes to optimizing your website for search engines, we have what we call White Hat SEO and Black Hat SEO. Legitimate and search engine-approved techniques aim to improve a website’s search engine rankings through organic and sustainable methods.
Repurposing is tweaking your high performing content and converting it to another form to post on a different platform (e.g. a blog post to an Instagram carousel post).
Email campaigns, as long as they are done right, are effective in driving traffic to the business’ website and even social media accounts, increase sales and even grow the business’ digital presence.
