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From Numbers to Insights: Key Info about Data-Driven Marketing
Marketing based on data is one of the most effective strategies that has emerged in recent years. It leverages analytics to influence and optimize marketing…
Actionable Strategies to Improve Your Conversion Rate Optimization
Your conversion rate is one of the most important metrics you should track. This figure is what will tell you whether your marketing efforts are…
Avoid Utilizing UTM Parameters for Internal Links
UTM parameters are essential tools for tracking the effectiveness of online marketing campaigns, however, their utility is predominantly aligned with external links pointing towards your…
The Power of Authenticity: How Micro Influencers Are Changing the Influencer Marketing Game
Have you heard about the term micro influencers dominating headlines through your social media feeds worldwide? By the end of this article, you’ll understand how…
White Hat SEO vs. Black Hat SEO Techniques: No Gray Area in Between
When it comes to optimizing your website for search engines, we have what we call White Hat SEO and Black Hat SEO. Legitimate and search…
Content Repurposing 101: Repurpose, Not Recycle
Repurposing is tweaking your high performing content and converting it to another form to post on a different platform (e.g. a blog post to an…
Influencer Relationship Management: Utilizing an Influencer Marketing Hub for Seamless Collaboration
Influencer marketing hubs offer businesses a centralized means of managing influencer relationships, from outreach and discovery to implementation and evaluation of campaigns.
How Did They Do It? Digital Marketers Share their Secrets to Launching an Effective Email Marketing Campaign
Email campaigns, as long as they are done right, are effective in driving traffic to the business’ website and even social media accounts, increase sales…
Cross-Platform Integration: Leveraging Multiple Social Media Platforms to Create a Cohesive Marketing Strategy and Reach a Wider Audience
Businesses are continuously looking for new, creative ways to interact with their target audience and broaden their reach in today’s fast-paced digital environment. Cross-platform integration,…