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Google’s Oct 18 2023 Algorithm Update: Favicon Specifications Refined
For the uninitiated, Google’s algorithmic updates aren’t new. Over the years, the tech giant has regularly tweaked its algorithm to ensure that search results are…
Analytics and Metrics: How to Measure the Success of Social Media Marketing Campaigns and Make Data-driven Decisions for Better Results
Analytics and metrics give you priceless information on the efficacy of your campaigns, empowering you to make wise choices that maximize your marketing efforts.
Content Marketing for B2B vs. B2C: Key Differences and Strategies
The king of digital marketing is still content, despite its constant change. Content marketing acts as a cornerstone technique for converting your target audience.
FYI: Here’s What You Can Do to Make Your Website Rank Higher in Search Engines
Search engines rank websites based on the quality of their content. The major consideration is that websites should be informative, relevant and original content.
From Numbers to Insights: Key Info about Data-Driven Marketing
Marketing based on data is one of the most effective strategies that has emerged in recent years. It leverages analytics to influence and optimize marketing…
Actionable Strategies to Improve Your Conversion Rate Optimization
Your conversion rate is one of the most important metrics you should track. This figure is what will tell you whether your marketing efforts are…
Avoid Utilizing UTM Parameters for Internal Links
UTM parameters are essential tools for tracking the effectiveness of online marketing campaigns, however, their utility is predominantly aligned with external links pointing towards your…
The Power of Authenticity: How Micro Influencers Are Changing the Influencer Marketing Game
Have you heard about the term micro influencers dominating headlines through your social media feeds worldwide? By the end of this article, you’ll understand how…
White Hat SEO vs. Black Hat SEO Techniques: No Gray Area in Between
When it comes to optimizing your website for search engines, we have what we call White Hat SEO and Black Hat SEO. Legitimate and search…