When devising a social media marketing strategy, it’s important to do proper research with regards to the social media platform where you will launch your social media campaign.
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Dubbed as the future of digital marketing, UGC or User-Generated Content is a marketing trend that small and even more established businesses are adopting.
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Search engines rank websites based on the quality of their content. The major consideration is that websites should be informative, relevant and original content.
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Marketing based on data is one of the most effective strategies that has emerged in recent years. It leverages analytics to influence and optimize marketing efforts.
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Your conversion rate is one of the most important metrics you should track. This figure is what will tell you whether your marketing efforts are working or whether you need to rethink your strategy.
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Have you heard about the term micro influencers dominating headlines through your social media feeds worldwide? By the end of this article, you’ll understand how they can help you achieve significant results with your marketing efforts.
When it comes to optimizing your website for search engines, we have what we call White Hat SEO and Black Hat SEO. Legitimate and search engine-approved techniques aim to improve a website’s search engine rankings through organic and sustainable methods. This image shows SEO techniques through symbols.
White Hat SEO vs. Black Hat SEO Techniques: No Gray Area in Between Read More »
Repurposing is tweaking your high performing content and converting it to another form to post on a different platform (e.g. a blog post to an Instagram carousel post).
Content Repurposing 101: Repurpose, Not Recycle Read More »
Influencer marketing hubs offer businesses a centralized means of managing influencer relationships, from outreach and discovery to implementation and evaluation of campaigns.
Email campaigns, as long as they are done right, are effective in driving traffic to the business’ website and even social media accounts, increase sales and even grow the business’ digital presence.
