VonClaro Blog
The VonClaro Blog – Always Insightful
We live and breathe digital marketing, and we love to share our insights. Explore tools and ad platforms, and get advice regarding SEO, digital assets and more.
We update regularly, adding new articles to address topical issues in the industry and technology. Reach out if there’s a topic you’d like to see covered.
Ensuring Secure Connections: Tips for Linking to HTTPS Pages from an HTTP Site
With so many websites requiring direct user interaction, secure connections are essential for ensuring the…
What exactly is the Helpful Content Update?
This guide provides the reader with an authoritative and empowering plan of action for content…
Targeting and Segmentation: Techniques for Identifying and Reaching the Right Audience on Social Media Platforms through Targeting and Segmentation
Targeting and segmentation are effective tools that enable companies to locate and interact with their…
PSA: This Could Be Why Your Social Media Strategies Aren’t Working
When devising a social media marketing strategy, it’s important to do proper research with regards…
Is user-generated content the “death” of digital marketers?
Dubbed as the future of digital marketing, UGC or User-Generated Content is a marketing trend…
Google’s Oct 18 2023 Algorithm Update: Favicon Specifications Refined
For the uninitiated, Google’s algorithmic updates aren’t new. Over the years, the tech giant has…
Analytics and Metrics: How to Measure the Success of Social Media Marketing Campaigns and Make Data-driven Decisions for Better Results
Analytics and metrics give you priceless information on the efficacy of your campaigns, empowering you…
Content Marketing for B2B vs. B2C: Key Differences and Strategies
The king of digital marketing is still content, despite its constant change. Content marketing acts…
FYI: Here’s What You Can Do to Make Your Website Rank Higher in Search Engines
Search engines rank websites based on the quality of their content. The major consideration is…
From Numbers to Insights: Key Info about Data-Driven Marketing
Marketing based on data is one of the most effective strategies that has emerged in…
Actionable Strategies to Improve Your Conversion Rate Optimization
Your conversion rate is one of the most important metrics you should track. This figure…
Avoid Utilizing UTM Parameters for Internal Links
UTM parameters are essential tools for tracking the effectiveness of online marketing campaigns, however, their…