Scott Chandler

Mastering PPC Management Toronto: A Comprehensive Guide for Businesses

PPC Management Toronto Toronto, a bustling metropolis and Canada’s business hub, is home to a vibrant digital marketing landscape. In this competitive environment, Pay-Per-Click (PPC) advertising stands out as a crucial tool for businesses looking to enhance their online presence and drive targeted traffic to their websites. Effective PPC management is pivotal for any Toronto-based […]

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Email Deliverability 2024: Navigating the New Email Sender Requirements of Gmail and Yahoo in 2024

In the ever-evolving landscape of digital communication, email deliverability remains a critical tool for businesses and individuals alike. However, with the increasing concerns about spam and security, major email service providers like Gmail and Yahoo are stepping up their game. Starting February 2024, these giants are set to enforce a new set of requirements for

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Mastering Search: Keyword Stuffing – How to check for it and ways to avoid it.

We’ve all heard it before, if you want to rank for something in Google search, you must rank for keywords people are searching for. It makes sense, and in fact it is somewhat true. Maybe you’ve heard that keyword stuffing is a good idea. Personally, I have heard this recently from a client less than

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Why Implementing Conversion Tracking is Important in Google Ads

Conversion Tracking in Google Ads Conversion tracking is one of the most powerful tools available in Google Ads. By tracking conversions, you can identify how well your ad campaign is performing in terms of generating leads, sales, downloads, email sign-ups, and other key actions for your business. This information can be valuable in optimizing your

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