Scott Chandler

Why Implementing Conversion Tracking is Important in Google Ads

Conversion Tracking in Google Ads Conversion tracking is one of the most powerful tools available in Google Ads. By tracking conversions, you can identify how well your ad campaign is performing in terms of generating leads, sales, downloads, email sign-ups, and other key actions for your business. This information can be valuable in optimizing your …

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How to Optimize for Effective SEO Onsite Optimization

SEO Onsite Optimization How does SEO onsite optimization work? As you may know, SEO (Search Engine Optimization) is the practice of optimizing a website to rank higher in search engine results.  One of the most important aspects of SEO is on-page content optimization. This means making sure that your website’s pages are rich with relevant …

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