How to Share Google Analytics Access

Discover how to share google analytics access with today’s article.

How to Add a User to Google Analytics 4 (GA4)

Google Analytics 4 (GA4) is the latest version of Google’s analytics platform, providing powerful insights into user behaviour and website performance. Adding users to your GA4 property allows you to collaborate with team members, clients, or agencies. Here’s a simple guide on how to add a user to your GA4 account:

Step-by-Step Guide on How to Share Google Analytics Access

Here is our step by step guide.

Step 1: Sign In to Your GA4 Account

First, log in to your Google Analytics account. Ensure you have the necessary administrative access to add users.

Step 2: Navigate to the Admin Section

Once logged in, select the GA4 property to which you want to add a user. Click on the “Admin” gear icon located at the bottom left of the screen. Once hovering, the side menu will slide out.

Step 3: Access Account or Property User Management

In the Admin section, you will see three columns: Account, Property, and View. GA4 properties do not have the “View” column. You can add users at either the account or property level:

  • To add users at the account level, click on “Account Access Management” in the Account column.
  • To add users at the property level, click on “Property Access Management” in the Property column.

Step 4: Add a New User

In the User Management screen, click on the blue “+” button in the top right corner and select “Add users.”

Step 5: Enter User Details

A new window will appear where you can enter the email addresses of the users you wish to add. Enter the email address and choose the appropriate permissions for the new user.

Step 6: Set Permissions

Select the permissions based on the user’s role. GA4 offers various roles such as:

  • Viewer: Can view reports and settings.
  • Analyst: Can create and share assets but cannot modify settings.
  • Editor: Can edit settings and assets.
  • Admin: Full control, including managing users and settings.

You can also assign additional permissions like “Manage Users” if the user needs to add or modify other users.

Step 6b. Be sure to Double Check Permissions are correct

A. When adding an Admin, you will need to grant access a second time. do so, by clicking on the name of the person you gave permissions to.

B. Scroll to the bottom and click on Administrator

C. If you see that None is selected, please change this to Administrator.

At this point, all correct permissions will be assigned.

Step 7: Notify the User

After setting the permissions, click on “Add.” The user will receive an email invitation to access your GA4 property. They need to accept the invitation to gain access.

Best Practices for User Permissions

  • Admin Permissions: Only for users who need full control over the account and property settings.
  • Editor Permissions: Suitable for users who need to manage configurations and create/edit assets.
  • Analyst Permissions: Ideal for users who need to analyze data and create reports without altering settings.
  • Viewer Permissions: For users who only need to view reports and dashboards without making any changes.


Adding a user to your GA4 property is an easy process that enables effective collaboration. By assigning the appropriate permissions, you can ensure that each user has the necessary access to perform their tasks while maintaining the security and integrity of your analytics data. Be sure to checkout our article on Assigning Google Tag Manager permissions.

Inviting users to your GA4 property allows you to leverage collective insights and make data-driven decisions to enhance your website’s performance. Follow these steps to set up your team efficiently and start collaborating today!

Article by Scott ChandlerSenior Director of Demand Generation, VonClaro

Scott Chandler holds the position of Vice President of Growth Marketing at VonClaro. In this capacity, he orchestrates sophisticated marketing strategies, primarily focusing on paid advertising and search engine optimization (SEO). His deep comprehension of the digital marketing sphere empowers him to produce substantial and measurable achievements for the clientele.

Scroll to Top